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	<title>Shopper Marketing &#38; Retail Management</title>
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	<description>depósito de información y recursos seleccionado por Xavier Bordanova</description>
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		<title>Shopper Marketing &#38; Retail Management</title>
		<link>http://retailmarket.wordpress.com</link>
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		<title>Cambios dramáticos en la realidad del marketing</title>
		<link>http://retailmarket.wordpress.com/2010/04/15/cambios-dramaticos-en-la-realidad-del-marketing/</link>
		<comments>http://retailmarket.wordpress.com/2010/04/15/cambios-dramaticos-en-la-realidad-del-marketing/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 09:59:01 +0000</pubDate>
		<dc:creator>xbordan</dc:creator>
				<category><![CDATA[tendencias en retail]]></category>
		<category><![CDATA[shopper marketing]]></category>
		<category><![CDATA[tendencias retail]]></category>

		<guid isPermaLink="false">http://retailmarket.wordpress.com/?p=102</guid>
		<description><![CDATA[La proliferación de productos indiferenciados y la crisis de los medios publicitarios convencionales acrecientan el poder y la importancia del punto de venta como el espacio de  toma de decisiones de compra&#8230;. YouTube &#8211; Cambios dramáticos en la realidad del marketing.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=retailmarket.wordpress.com&amp;blog=7023211&amp;post=102&amp;subd=retailmarket&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xbordan</media:title>
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	</item>
		<item>
		<title>Dibujar otra ciudad</title>
		<link>http://retailmarket.wordpress.com/2010/04/13/dibujar-otra-ciudad/</link>
		<comments>http://retailmarket.wordpress.com/2010/04/13/dibujar-otra-ciudad/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 10:03:45 +0000</pubDate>
		<dc:creator>xbordan</dc:creator>
				<category><![CDATA[Urbanismo&retail]]></category>
		<category><![CDATA[comercio urbano]]></category>

		<guid isPermaLink="false">http://retailmarket.wordpress.com/?p=100</guid>
		<description><![CDATA[El debate sobre urbanismo sostenible tiene una relevancia directa en el tipo de formatos comerciales de éxito: ¿tiendas grandes o tiendas pequeñas? ¿comercio fuera o dentro de la urbe? Este interesante artículo publicado en Foreign Policy da algunas claves desde el punto de vista del urbanismo sostenible. Léelo en: Dibujar otra ciudad<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=retailmarket.wordpress.com&amp;blog=7023211&amp;post=100&amp;subd=retailmarket&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://retailmarket.wordpress.com/2010/04/13/dibujar-otra-ciudad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xbordan</media:title>
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		<title>Modelo de Comercio y Ciudadanía.</title>
		<link>http://retailmarket.wordpress.com/2010/04/13/modelo-de-comercio-y-ciudadania/</link>
		<comments>http://retailmarket.wordpress.com/2010/04/13/modelo-de-comercio-y-ciudadania/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 09:54:54 +0000</pubDate>
		<dc:creator>xbordan</dc:creator>
				<category><![CDATA[Urbanismo&retail]]></category>
		<category><![CDATA[comercio urbano]]></category>
		<category><![CDATA[tendencias retail]]></category>
		<category><![CDATA[xavier bordanova]]></category>

		<guid isPermaLink="false">http://retailmarket.wordpress.com/?p=77</guid>
		<description><![CDATA[El impacto de la Directiva Bolkenstein sobre comercio, el modelo y urbano y las preferencias de los compradores. Léelo en: 02-11-09 Cinco Días<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=retailmarket.wordpress.com&amp;blog=7023211&amp;post=77&amp;subd=retailmarket&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xbordan</media:title>
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		<title>Social media for retailers: Focus on Facebook &#124; RetailCustomerExperience.com</title>
		<link>http://retailmarket.wordpress.com/2010/03/16/social-media-for-retailers-focus-on-facebook-retailcustomerexperience-com/</link>
		<comments>http://retailmarket.wordpress.com/2010/03/16/social-media-for-retailers-focus-on-facebook-retailcustomerexperience-com/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 15:54:01 +0000</pubDate>
		<dc:creator>xbordan</dc:creator>
				<category><![CDATA[comunicación retail]]></category>
		<category><![CDATA[shopper behaviour]]></category>
		<category><![CDATA[shopper marketing]]></category>
		<category><![CDATA[tendencias retail]]></category>

		<guid isPermaLink="false">http://retailmarket.wordpress.com/?p=95</guid>
		<description><![CDATA[De Retail Customer Experience (EEUU) Social media for retailers: Focus on Facebook &#124;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=retailmarket.wordpress.com&amp;blog=7023211&amp;post=95&amp;subd=retailmarket&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://retailmarket.wordpress.com/2010/03/16/social-media-for-retailers-focus-on-facebook-retailcustomerexperience-com/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xbordan</media:title>
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		<title>Top100 Retail Movers &amp; Shakers</title>
		<link>http://retailmarket.wordpress.com/2010/03/16/rce_top100-pdf-objecte-applicationpdf/</link>
		<comments>http://retailmarket.wordpress.com/2010/03/16/rce_top100-pdf-objecte-applicationpdf/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 15:01:12 +0000</pubDate>
		<dc:creator>xbordan</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[tendencias retail]]></category>

		<guid isPermaLink="false">http://retailmarket.wordpress.com/?p=90</guid>
		<description><![CDATA[Selección de casos y cosas consideradas relevantes en el sector retail por Retail Customer Experience. Sponsored by: Motorola, Inc.,RetailCustomerExperience.com Type: Guide The retail industry is going through a tough time, but some companies continue to do amazing things. This report examines the retail world with a critical eye, analyzing who was doing what and how [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=retailmarket.wordpress.com&amp;blog=7023211&amp;post=90&amp;subd=retailmarket&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://retailmarket.wordpress.com/2010/03/16/rce_top100-pdf-objecte-applicationpdf/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xbordan</media:title>
		</media:content>

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		<item>
		<title>New Consumer Behavior Paradigm</title>
		<link>http://retailmarket.wordpress.com/2010/03/16/newconsumerbehaviorparadigm-pdf-objecte-applicationpdf/</link>
		<comments>http://retailmarket.wordpress.com/2010/03/16/newconsumerbehaviorparadigm-pdf-objecte-applicationpdf/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 14:52:32 +0000</pubDate>
		<dc:creator>xbordan</dc:creator>
				<category><![CDATA[shopper behaviour]]></category>
		<category><![CDATA[tendencias retail]]></category>

		<guid isPermaLink="false">http://retailmarket.wordpress.com/?p=86</guid>
		<description><![CDATA[Breve informe de PriceWaterhouseCoopers sobre cambios en las tendencias del comprador en EEUU Léelo en: NewConsumerBehaviorParadigm.pdf (Objecte application/pdf ).<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=retailmarket.wordpress.com&amp;blog=7023211&amp;post=86&amp;subd=retailmarket&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://retailmarket.wordpress.com/2010/03/16/newconsumerbehaviorparadigm-pdf-objecte-applicationpdf/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xbordan</media:title>
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		<item>
		<title>Shopper Marketing 3.0</title>
		<link>http://retailmarket.wordpress.com/2010/03/02/shopper-marketing-3-0/</link>
		<comments>http://retailmarket.wordpress.com/2010/03/02/shopper-marketing-3-0/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 16:30:11 +0000</pubDate>
		<dc:creator>xbordan</dc:creator>
				<category><![CDATA[shopper marketing]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[tendencias retail]]></category>

		<guid isPermaLink="false">http://retailmarket.wordpress.com/?p=84</guid>
		<description><![CDATA[La última publicación sobre Shopper Marketing promovida por la GMA (asociación norteamericana de productores de bienes de consumo). Se trata de una excelente reflexión estratégica sobre el desigual grado de avance en la comprensión y la implementación de acciones centradas en la mejora del proceso de compra en el sector. Las publicaciones de la GMA, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=retailmarket.wordpress.com&amp;blog=7023211&amp;post=84&amp;subd=retailmarket&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://retailmarket.wordpress.com/2010/03/02/shopper-marketing-3-0/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xbordan</media:title>
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		<item>
		<title>YouTube &#8211; Cambios dramáticos en la realidad del marketing</title>
		<link>http://retailmarket.wordpress.com/2010/03/02/youtube-cambios-drama%c2%a1ticos-en-la-realidad-del-marketing/</link>
		<comments>http://retailmarket.wordpress.com/2010/03/02/youtube-cambios-drama%c2%a1ticos-en-la-realidad-del-marketing/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 15:16:24 +0000</pubDate>
		<dc:creator>xbordan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://retailmarket.wordpress.com/?p=80</guid>
		<description><![CDATA[La evolución del marketing. Aunque este vídeo publicitario está centrado en estrategias de comunicación, propone un punto de partida para analizar el rol del retail en la estrategia de marketing. Y además es muy divertido! YouTube &#8211; Cambios dramÃ¡ticos en la realidad del marketing.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=retailmarket.wordpress.com&amp;blog=7023211&amp;post=80&amp;subd=retailmarket&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://retailmarket.wordpress.com/2010/03/02/youtube-cambios-drama%c2%a1ticos-en-la-realidad-del-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xbordan</media:title>
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		<item>
		<title>El supermercado tecnológico</title>
		<link>http://retailmarket.wordpress.com/2009/10/12/supermecado-tecnologico/</link>
		<comments>http://retailmarket.wordpress.com/2009/10/12/supermecado-tecnologico/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 18:03:24 +0000</pubDate>
		<dc:creator>xbordan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[tendencias retail]]></category>

		<guid isPermaLink="false">http://retailmarket.wordpress.com/2009/10/12/supermecado-tecnologico/</guid>
		<description><![CDATA[Un poco de humor&#8230; more about &#8220;Supermecado tecnológico&#8220;, posted with vodpod<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=retailmarket.wordpress.com&amp;blog=7023211&amp;post=74&amp;subd=retailmarket&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://retailmarket.wordpress.com/2009/10/12/supermecado-tecnologico/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xbordan</media:title>
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		<title>Retail Master Class en el Congreso Total Media</title>
		<link>http://retailmarket.wordpress.com/2009/10/07/retail-master-class-en-el-congreso-total-media/</link>
		<comments>http://retailmarket.wordpress.com/2009/10/07/retail-master-class-en-el-congreso-total-media/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 14:49:44 +0000</pubDate>
		<dc:creator>xbordan</dc:creator>
				<category><![CDATA[estrategia de negocio]]></category>
		<category><![CDATA[shopper marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[retail mix]]></category>
		<category><![CDATA[retail y marketing]]></category>

		<guid isPermaLink="false">http://retailmarket.wordpress.com/2009/10/07/retail-master-class-en-el-congreso-total-media/</guid>
		<description><![CDATA[En esta Master Class se centra un enfoque de negocio dirigido al comprador (shopper), un modelo de Plan de Retail y se revisan los 7 componenetes del Retail Mix. La conferencia fue pronunciada en el Congreso Total Media, que reunió aportaciones tecnológicas para retail como digital signage, kiosk, eye-tracking, out-of-home-TV, etc. Retail Master Class para [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=retailmarket.wordpress.com&amp;blog=7023211&amp;post=66&amp;subd=retailmarket&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://retailmarket.wordpress.com/2009/10/07/retail-master-class-en-el-congreso-total-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">xbordan</media:title>
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